About Flo


Flo van Diemen van Thor

Coach. Mentor. Facilitator.

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Often business development overlooks resources within the organisation itself. Having seen this first-hand, Flo has made this the focus of her own business. Her vision for Socius's clients is to explore and maximise all available internal resources - people, ideas, creativity, resilience - and align these to the client's business objectives.

Flo's areas of expertise are:

Coaching and mentoring

A practising marketing and communications mentor since 2008, Flo started coaching individuals, groups and teams a year later. She takes a developmental approach to coaching, which means she looks at the individual as a whole, and not simply in their professional role, with a view to achieving a lasting tranformation. She holds a Master's Degree in Coaching and Mentoring Practice from Oxford Brookes University and is a member of the International Coach Federation.

Change Communications

Bringing over 20 years of private and public sector based marketing and communications experience, Flo has in-depth knowledge of communications strategy and planning and now specialises in change communications. She is a Member of the Chartered Institute of Marketing.


In addition to designing and delivering client workshops as well as Socius’s own, Flo is an experienced group facilitator. With the client she scopes and designs bespoke programmes covering aspects such as team development, business planning or coping with organisational change.

When not at work...

...Flo is probably wearing boots: Wellingtons while digging or harvesting or planting in her garden; walking boots to tackle a rather nice hill or mountain or ski boots to let gravity do most of the work!